Year
2026
Client
Category
Clothing
Product Duration
3 - 4 Weeks
The brand lacked a clear identity and cohesive visual direction. With scattered designs and inconsistent presentation, it struggled to stand out or build recognition in a competitive fashion space.
A clean, minimal, and lifestyle-driven direction was established—focused on neutral tones, everyday wear, and a refined aesthetic. The goal was to position LUNAR as a modern, versatile brand.
Developed a complete identity system including logo, typography, color palette, and visual direction—ensuring a consistent and scalable presence across products and platforms.
The brand now feels modern, consistent, and lifestyle-driven—positioned to attract a wider audience and build long-term recognition
